BUFANO & DE BONIS
Creative Agency Reimagined
Project Concept Label
FRAMER, UI/UX Design, Website
Project Type
BUFANO & DE BONIS – DENTAL EXCELLENCE REDEFINED
Cliniche Dentali Bufano & De Bonis is a premier Italian dental institution with over 30 years of history. The primary objective was to digitize their legacy of trust, transforming a family-run practice into a benchmark of technological innovation and surgical precision through a high-performance web platform.
THE STRATEGY
The strategy focused on the concept of "Data-Driven Authority," leveraging the clinic’s extensive experience as the primary engine for patient conversion. Immediate Quantitative Validation: We implemented a high-impact key metrics section highlighting 20,000 implants inserted, 2,500 active patients, and 16,000 resolved cases with 100% satisfaction. Complex Service Segmentation: We structured an information architecture that clearly separates general treatments from advanced interventions, such as CAD/CAM and minimally invasive implantology.
Humanizing Leadership: A dynamic "Staff" section was designed to highlight Dr. Giannantonio Bufano and Dr. Silvia De Bonis, connecting high-end technology with the human faces behind the brand. Educational Content Strategy: We integrated a "News & Video" section to position the clinic as a thought leader in dental innovation within the Brianza region.
VISIONARY DESIGN
The visual design was conceived under a "Tech-Clinical" aesthetic, where medical cleanliness meets digital sophistication. Corporate Color Palette: We utilized a deep contrast between navy blue for professionalism and pure white for hygiene, accented by light blue to guide user attention toward conversion points. Modern Typographic Hierarchy: Bold Sans-Serif typography was used for headers like "FOR YOUR DENTAL CARE" to convey security and modernity. High-Contrast Interface: The statistics sections use large-format typography over blurred clinical backgrounds, ensuring that the clinic’s achievements "pop" immediately for the user. Balancing Technology and Empathy: The design alternates between images of cutting-edge medical equipment and warm, smiling portraits of the medical team to reduce "dental anxiety" and replace it with confidence.
