CUADRA
CUADRA ASESORES – ELEVATING FINANCIAL CONSULTANCY
Consulting firm with over 20 years of experience
Branding. UI/UX Design
Professional Visual Language
CUADRA ASESORES
Cuadra Asesores is a premier consulting firm with over 20 years of experience providing tax, legal, and commercial advice to companies and individuals. The objective was to modernize their digital presence, transforming a traditional service into a high-trust, data-driven platform that balances personalized attention with large-scale corporate reliability.
THE STRATEGY
The strategic core of the project was to position Cuadra Asesores as an "Efficiency Partner" rather than just a service provider, focusing on tangible results and cross-sector expertise. Quantitative Authority Branding: We implemented a high-impact statistics banner featuring real-time success metrics: 15,250 procedures per month, 850 advised companies, and a 100% customer satisfaction rate to build immediate credibility. Targeted User Segmentation: The site architecture was reorganized into three clear pillars—Corporate, Self-Employed, and Individuals—ensuring that every visitor finds a tailored advisory path within seconds.
Hybrid Service Model: Recognizing the modern shift in consultancy, the strategy highlighted both "Online Consulting" capabilities and "Face-to-Face" personalized attention, bridging the gap between digital speed and traditional trust. Commitment to Continuity: By emphasizing their 20+ years of experience, the strategy ensures long-term peace of mind for clients looking for stability in complex legal and tax matters.
FINAL PERFORMANCE
Post-launch feedback was overwhelmingly positive. SOTTO’s clients described the new site as “mature,” “fresh,” and “undeniably premium.” Within the first quarter, they saw a 2× increase in project inquiries and a noticeable improvement in the quality of leads. More importantly, the new identity empowered their team to pitch with more confidence and pride.
